Gupshup, a market leader in messaging on the WhatsApp for Business platform, has acquired RoboRecruiter to fast track its strategy to transform the HR and Recruitment vertical market.

Beerud Sheth CEO of Gupshup said, “We are excited to be making this investment, we feel RoboRecruiter’s IP roadmap will be considerably accelerated now they have access to our rich technical development skills and scale.”

Chris Collins, CEO of RoboRecruiter said, “This deal underpins our vision to make hiring more human again when supported by the broader Gupshup product offering. It’s exciting news for our clients and the broader recruitment automation space.”

Tquila Automation, UiPath Industry partner of the year, has co-invested in RoboRecruiter alongside Gupshup, and has been appointed a strategic partner for the broader Gupshup platform of products.

Tom Abbott, CEO of Tquila Automation said “This is a strategic move for Tquila Automation, it gives us the platform to offer a richer suite of automation and messaging tools to our clients, and will allow us to accelerate our Robots-as-a-Service business, providing automation and messaging solutions in a pay as you consume model.”

If you would like to find out how RoboRecruiter can accelerate your talent acquisition, watch March 2022 webinar to hear about Acacium Group’s recent success recruiting vaccinators in 24 hours to support the UK Government’s Covid-19 booster program in December 2021.

About RoboRecruiter Inc

RoboRecruiter is an award-winning real-time engagement technology. From inbound application management at scale to outbound re-engagement of lapsing contacts, we’ve proven candidates around the world are incredibly responsive when taken on our conversational SMS and WhatsApp journey. An unrivalled 40% of all responses are generated in the first 10 mins and 60% in the first hour.

Our automated messaging and conversational platform, delivered as a service, strengthens relationships with candidates online, re-engages the long tail parts of ageing databases, and surfaces valuable PALS* data in a GDPR compliant environment.

There are many other powerful use-cases where our chatbots deliver and manage qualification, application and referral journeys against a role; interview scheduling; contractor bench management; and ensures only qualified applicants are funnelled after hitting “apply now”. (*Price/Position, Availability, Location, Skills)

About Gupshup

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support.

Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators.

With Gupshup, businesses have made conversations an integral part of their customer engagement success. Gupshup is present in India, LATAM, South East Asia, Middle East, Eastern Europe, Africa and the United States. Visit Converse with the Gupshup bot.

About Tquila Automation

Tquila Automation helps enterprising and ambitious businesses to dramatically improve the way that things are done by removing onerous tasks and processes, releasing human workers to focus on value-added productivity. Tquila Automation passionately believes that automation has the power to expedite business transformation, enhance enterprise value and deliver a positive impact on people’s lives.

Tquila Automation is a UiPath Gold Business Partner and has global offices in Cardiff, London, Bucharest, New York, Dallas, and Austin. Discover more at or contact